In the few years prior to opening, the founders, Bob and Ruth Morrell, had purchased a large number of dolls from Germany based on storybook characters. This was the basis for the park. Originally known as "Story Town", the park was renamed Story Land after its first year, due to another park in upstate New York of the same name.[1] When it opened in 1954, the park had just one ride—an old fire truck, "Freddie the Fire Engine". At the time of its 50th anniversary, the park spanned some 35 acres (140,000 m2) and had 20 rides.
Story Land was operated by the family-owned Morrell Corporation from 1954 to 2007. After Stoney Morrell, son of the original owners, died, the park was sold to the Kennywood Entertainment Company. Kennywood was in turn bought by Parques Reunidos the following year. In 2009, it was placed under Parques Reunidos' American division, Palace Entertainment.
The park has multiple themed music soundtracks that play in specific areas of the grounds. These tracks are exclusive to the park, and most of the music was created by local composer Sharyn Ekbergh in the early 1990s.
During the park's 60th anniversary year, a new wooden roller coaster,Roar-o-Saurus, was opened.
In 2019, the park began hosting an event titled "Nostalgia Night". Guests 21 years or older were encouraged to re-create childhood memories and photos in the park after hours. Two Nostalgia Nights were held in 2019, with plans to continue in 2020.
Voyage to The Moon[]
Voyage to The Moon, 1983
After a year of study and preparation, Story Land announced in 1981 that it would add a new, original, state-of-the-art dark ride. It would be housed in a fabric-covered dome 50 feet (15 m) tall and 124 feet (38 m) wide. Bob Morrell had seen a similar structure in a Florida cow field and was determined to add one to the park. The interior of the white fabric roof was painted black, and two of the creative collaborators on Heritage New Hampshire, artisans Peter Stone and David Norton, were hired to create the storyline and scenes inside. The dome took shape in 1981. The skeletal steel of the huge cannon was ready in winter 1982. "Space Fantasy", later renamed "Voyage To The Moon", officially opened in June 1983 after nearly three years of engineering and construction. Governor John Sununu shared the first five-minute voyage with Bob Morrell, riding in one of the bullet-shaped cars built by Bradley and Kaye of California. Each car had speakers to broadcast sound effects triggered by an antenna underneath, computer-synchronized with lighting effects. The cars moved slowly through the cannon on a chain-driven conveyance into the darkened dome, slowly winding back down through a series of fantasy scenes such as a candy land and a polka dot sea, each populated by friendly, animated, imaginary creatures.
By the mid-1990s, the high maintenance costs and low capacity of the Voyage to the Moon led to consideration of alternative uses for the domed structure. Story Land's only dark ride operated for about 15 years before the dome was converted to Professor Bigglestep's Loopy Lab play area during the winter of 1998–99. The Loopy Lab contains an indoor playground full of foam balls, giant vacuums and hoses, and compressed air cannons. The original blackened ceiling was replaced by an all-white one in 2008.
In recent years, a full ride-through of the former attraction has appeared on YouTube. One of the ride's original bullet-shaped cars can be found at a miniature golf course in nearby North Conway.
Heritage New Hampshire[]
Heritage New Hampshire, an attraction owned by the Morrell family and dedicated to New Hampshire history, was located next to Story Land for 30 years, opening on July 3, 1976, and closing on October 22, 2006.
Heritage New Hampshire was an interactive museum that featured several actors that would play the role of a person who impacted New Hampshire's history. There was the captain of a tall ship from England, a woodsman, a newspaper printer, Mathew Brady (famous Civil War photographer), an engineer of a steam train through Crawford Notch, and others. The Morrell family often directly employed British university graduates as actors under the auspices of the British Universities North America Club (BUNAC) "Work America" work exchange programme for the summer season; this was a reciprocal arrangement which thus allowed American graduates to work in the UK during their vacations. The family was known for their hospitality and their foreign employees often featured in the Story Land yearbooks.
As guests would move in between different sections of the museum, they would see some video footage, some animatronics, and some exhibits. There was a gift shop at the end of the museum tours. After the closure of Heritage New Hampshire, the building was used for storage by Story Land for a decade, and was then repurposed as Living Shores Aquarium.
Living Shores Aquarium[]
Alterations on the building that had been Heritage New Hampshire started in the fall of 2017. In early 2018, it was announced that the facility was being repurposed to house an indoor public aquarium that would operate year-round. Living Shores Aquarium is slated to open in 2019.[10] The Aqarium Officially opened its doors in November 2019.
Huff Puff and Whistle Railroad, a 20 in (508 mm) narrow-gauge ridable miniature railroad that serves as an attraction and shuttle service through the park.[11] The trains are run in three sets of six cars in the colors red, green and blue, pulled by Chance Rides C.P. Huntington locomotives, numbered #2, #4, #18, and #47. #2 pulls the red trainset, #4 pulls the blue trainset, #47 pulls the green trainset, and #18 is used as an emergency back-up.
Roar-O-Saurus
Alice's Tea Cups
Cinderella's Pumpkin Coach
Story Land Queen (removed 2018)
Pirate ship Buccaneer
Antique German Carousel
Los Bravos Silver Mine Tours
Turtle Twirl
Bamboo Chutes
Great Balloon Chase
Crazy Barn
Bamboo Chutes
Dr. Geysers Remarkable Raft Ride
Flying Fish
Antique Cars
Swan Boats
Eggs-traordinary Farm Tractors
Cuckoo Clockenspiel
Whirling Whales (removed 2016)
Slipshod Safari Tour (re-themed as RapTour Safari in 2019)
Dutch Flying Shoes
Splash Battle Pharaoh's Reign
Attractions[]
Grandfather Tree (interactive playground, featuring animated elements)
Pirate Ship Playground
Horse Race Game (a themed Elton Games Roll-a-Ball game)
Shooting Gallery (featuring cameras instead of rifles)
Dutch Milking Cow
Oceans of Fun Sprayground
King Neptune's Crab Crawl (a themed Bob's Space Racers ramped water game)
Professor Bigglestep's Loopy Lab (play area and show area)
Dr Geyser's Mini Geysers
Little Dreamers Nursery Rhyme Play Area
Featured interactive nursery rhymes and fairy tales[]
